Waffle Wonders #3 - Your Waffle Questions Answered
by Ilene FWhy We’re Not Opening a Café (and What We’re Focused on Instead)
One of the questions we get asked most often is:
“Do you have plans to open a store or café?”
It’s a great question—and the short answer is: nope!
When we started Send Me Waffles, we made an intentional decision not to open a café, a food truck, or a physical storefront. While we love the café scene (and seriously admire the folks who run them), our heart was somewhere else: in the mailbox.
We’re all about gifting. There’s something magical about getting an unexpected package in the mail—especially when it’s warm, sweet, and smells like waffles. We wanted to make that magic easier to send to the people you care about—whether it’s a birthday, a thank-you, or a “just thinking of you” moment.
By staying direct-to-consumer, we’re able to focus on delivering that experience: small-batch waffles, packaged with care, and sent straight to your door. No lines. No storefront. Just joy, delivered.
Now, that doesn’t mean we’re not open to partnerships!
If you run a café, coffee shop, or boutique and think our waffles would be a sweet fit for your space—we’d love to hear from you. We’re always open to spreading waffle joy in creative new ways.
Thanks for being part of this delicious journey with us. And as always…
#SendMeWaffles